Unique product linked to a particular territory, the Iberian Peninsula. It is the result of culture and tradition, passed down from generation to generations in perfect harmony with innovation and new technologies.
Links to the Countryside
Meadows, fields, and farms are the origin of the product, linked to rural areas and people. Those who see Iberian Ham as a way of life.
This is why the Iberian sector has turned into one of the remedies to the Demographic Challenges thanks to its role as an economic motor and symbol of Europe’s countryside. It boosts employment and assures a future for rural populations, as well as revitalizing the economy of small towns.